Why Visual Search?

Why Visual Search?


Visual search is an AI (Artificial Intelligence) powered technology that enables users to sift through millions of items in order for them to find the best visually matching items.

Imagine watching a movie with your favorite actor in it. He is wearing a unique suit that makes him look like the king of action and fashion. You instantly decide that you want a suit just like his, but don’t know how to find it. Googling “Actor’s name suit from movie X” would probably not give you a link to a shop where you can buy the suit. Before you know it, hours of search have went by and you haven’t even found the suit in the store. Is this kind of suit, or any similar suit, even available for sale?

Many people have faced similar or exact scenarios like the one above. Finding the exact item one has in mind is a different story when it is a struggle to translate a visual idea into words. “An image is worth a thousand words” is an expression that exists for a reason. According to an MIT research, people process 90% of information from vision only.

A study conducted by The Intent Lab, a research partnership between Performics and Northwestern University, revealed that 59% think visual information is more important than textual information especially when shopping online for clothing or furniture (85%). Overall, visual information is preferred by at least 50% of survey respondents in all categories except for electronics, household goods, and wine and spirits. All this evidence suggests we people need more intuitive search tools when it comes to converting images into search criteria. Luckily, the solution exists.

Visual search is an AI (Artificial Intelligence) powered technology that enables users to sift through millions of items in order for them to find the best visually matching items. After the user gives the query image, the search process takes a few fractions of a second and delivers only the visually and semantically relevant results.

Visual Search Example

Research from Accenture has shown that for 84% of retailers, image commerce or visual search is important or very important to their future success. In addition to that, 56% of consumers are interested in the technology and 63% would even consider shifting at least half their purchases to retailers offering it.

Visual search is perfect for shoppers who face two common dilemmas: “I don’t know what I want, but I’ll know it when I see it” and “I know what I want, but don’t know what it’s called.”
– Amazon

Different flavours

  • Visual recommender
  • Visual browsing
  • Style suggestions
  • Camera To Search
    • Fashion Cam, Furniture Cam
  • Personalized Newsletter
    • based on visually similar items

Camera To Search

Where do we excel

History of proven results

Our team has previously worked with multiple clients who were at first skeptical about the Visual Search. It is completely normal to be hesitant about the new technology, but after the first results came in, the hesitation went away. Below are results from one of our clients.

Adviews per session

Increase in the adviews per session

Time spent per visit

Increase in the time spent per visit

Responses per visit

More responses per visit

Easy integration

One API call is all it takes to use our Visual Search. We develop our solution independent of your backend code so you don’t have to worry about dependencies. Our solution is written in a modular way which enables custom integration features. This means you can use additional search parameters such as location, price or category. It also enables integration onto arbitrary platforms which include retail sites, chatbot applications, and mobile applications.

Specially optimized models for your data

When it comes to AI technologies, data means almost everything. By carefully analyzing your datasets, we make sure our AI models are fine tuned for optimal quality and performance. Below you can see the difference in top results between our specialised model, and the general model that Alibaba offers.

Alibaba comparison

Additional image processing services

If you need more than Visual Search.

Brand recognition

Brand recognition

Content filtering

Content filtering

Dominant colors detection

Dominant colors detection

Custom classification

Custom classification

Image tagging

Image tagging

What next?

About Velebit AI

Velebit AI is a company that seeks to connect businesses and users with the Artificial Intelligence technologies. With Velebit AI, clients get to experience the benefits of AI throughout use cases such as Object Detection, Image Search and Classification, Natural Language Processing, and many more.

Our team consists of experienced and motivated data scientists, researchers, and developers coming from physics, mathematics, and computer science backgrounds. We have worked together on many successful Data Science projects during the last five years, with several of them being visual and textual searches for online marketplaces and retailers. The joint experience has formed an environment based on efficient processes, making the product development much faster and more robust when compared to less cohesive data science teams.


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Meet our highly experienced team who just loves to build AI and design its surrounding to incorporate it in your business. Find out for your self how much you can benefit from our fair and open approach.

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