AI Search and eCommerce insights from Data Science Conference Europe 2025

AI Search and eCommerce insights from Data Science Conference Europe 2025


Our co-founder and lead data scientist Mladen Fernežir, alongside Matej Škrabić, represented Velebit AI at the Data Science Conference Europe in Belgrade. Mladen presented in the AI for Commerce track on innovations in search technologies for online marketplaces, and also participated in a podcast with SmartCat.io’s CEO.

Our co-founder and lead data scientist Mladen Fernežir, together with our data scientist Matej Škrabić, represented Velebit AI at Data Science Conference Europe in Belgrade - where we’re proud to be a bronze sponsor.

Matej and Mladen at the DSC conference
Matej and Mladen at the DSC conference

Mladen spoke in the AI for Commerce track, focusing on how modern search technologies are reshaping the online marketplace experience. His talk covered key developments in lexical and semantic search, dense vs. sparse embeddings, hybrid search, multimodality, advanced retrieval, reranking and the real-world use cases we’ve recently deployed in production for our e-commerce clients.

The conference gathered researchers, engineers and business leaders working at the intersection of AI and product innovation. Mladen also joined Nenad Božić, CEO of SmartCat.io, for a podcast conversation about the future of AI-powered search - a hot topic at this year’s event.

Nenad and Mladen on a podcast
Nenad and Mladen on a podcast

🎧 *Listen here to the mini-episode and explore the future of AI in ecommerce (*in Croatian).


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