Key takeaways about AI in E-commerce Berlin EXPO 2025

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Last week, our Marketing & Sales Specialist, Mihaela Krznar, was at E-commerce Berlin Expo, connecting with industry professionals and discussing the ongoing challenges in product search and discovery.

AI was, unsurprisingly, the big topic, but the conversation about it is obviously shifting. Businesses are more skeptical, less impressed by generic AI claims and buzzwords and focused on what actually works and brings results. We’re glad to see the industry is moving past the hype and demanding real business impact.

And when it comes to product search - it’s still a major pain point. That’s why at Velebit AI, we build multimodal AI solutions that combine image and text understanding to make search faster, more accurate and aligned with how people actually shop.

This event was a great chance to exchange ideas with experts, challenge assumptions and get a clearer picture of where e-commerce is heading. Plenty to think about and plenty of conversations to continue!